{"id":823,"date":"2011-09-26T12:03:46","date_gmt":"2011-09-26T12:03:46","guid":{"rendered":"http:\/\/blogs.esamcaen.fr\/design-graphique\/?p=823"},"modified":"2011-09-26T12:04:14","modified_gmt":"2011-09-26T12:04:14","slug":"aps-et-apd","status":"publish","type":"post","link":"https:\/\/blogs.esam-c2.fr\/design-graphique\/aps-et-apd\/","title":{"rendered":"aps et apd"},"content":{"rendered":"

DNAT Design graphique<\/strong>
\nSemestre 5-6<\/strong><\/p>\n

\u2014<\/p>\n

aps ou avant-projet sommaire<\/h5>\n

L’avant-projet sommaire est un document textuel pr\u00e9parant l’\u00e9laboration de votre projet de DNAT.
\nIl pr\u00e9sente 3 sujets possibles autour de probl\u00e9matiques concr\u00e8tes de design graphique. Chaque sujet est d\u00e9taill\u00e9 en un paragraphe de quelques lignes.<\/p>\n

Doivent y figurer:
\n– un titre;
\n– la mention de l’\u00e9metteur (ex: entreprise, association\u2026);
\n– la description d’un probl\u00e8me de communication \u00e0 r\u00e9soudre ou une question de design graphique;
\n– la cible;
\n– le(s) support(s) envisag\u00e9(s).<\/p>\n

\u00c0 ce stade du travail, aucune r\u00e9f\u00e9rence visuelle ni de proposition graphique ne sont requises. La notion de commande peut aider \u00e0 formuler le sujet, mais n’est pas requise.
\nApr\u00e8s concertation avec l\u2019\u00e9quipe p\u00e9dagogique, un sujet est choisi.<\/p>\n

\u2014<\/p>\n

apd ou avant-projet d\u00e9taill\u00e9<\/h5>\n

L’avant-projet d\u00e9taill\u00e9 est un document textuel pr\u00e9sentant le d\u00e9veloppement d’une d\u00e9marche de designer graphique en fonction du sujet choisi.<\/p>\n

Doivent y figurer:
\n– un titre;
\n– un contexte de cr\u00e9ation (identit\u00e9 de l’\u00e9metteur, tendances, conjonctures\u2026);
\n– une demande (cr\u00e9ation d’une nouvelle offre, changement d’image\u2026);
\n– une d\u00e9finition de la cible (CSP, \u00e2ge, sexe, zone g\u00e9ographique\u2026);
\n– un objectif de cr\u00e9ation;
\n– Une probl\u00e9matique ou un enjeu de design graphique, formul\u00e9e en question;
\n– un positionnement clair, pertinent et original;
\n– un ton de communication (ludique, professionnel, fun, institutionnel, po\u00e9tique, humoristique, familial, technique, moderne, \u2026);
\n– des contraintes (de techniques, de budget, de l\u00e9gislation, de d\u00e9lais, de formats\u2026).<\/p>\n

Puis:
\n– une recherche de l’existant;
\n– une recherche de la concurrence;
\n– des r\u00e9f\u00e9rences visuelles pour votre travail (art, cin\u00e9ma, mode, design\u2026);
\n– quelques r\u00e9f\u00e9rence textuelles (articles, essais, chroniques\u2026).<\/p>\n

\u00c0 ce stade du travail, les r\u00e9f\u00e9rences visuelles doivent \u00eatre nombreuses et vari\u00e9es.
\nAucun croquis ou propositions graphiques ne sont requis.<\/p>\n

\u2014<\/p>\n

texte de Jean-Baptiste Lev\u00e9e<\/h6>\n","protected":false},"excerpt":{"rendered":"

DNAT Design graphique Semestre 5-6 \u2014 aps ou avant-projet sommaire L’avant-projet sommaire est un document textuel pr\u00e9parant l’\u00e9laboration de votre projet de DNAT. Il pr\u00e9sente 3 sujets possibles autour de probl\u00e9matiques concr\u00e8tes de design graphique. Chaque sujet est d\u00e9taill\u00e9 en … Continuer la lecture →<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,21,7],"tags":[],"class_list":["post-823","post","type-post","status-publish","format-standard","hentry","category-dg","category-dnat","category-info"],"yoast_head":"\naps et apd - \/\/\/design graphique\/\u00e9sam-c2\/<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.esam-c2.fr\/design-graphique\/aps-et-apd\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"aps et apd - \/\/\/design graphique\/\u00e9sam-c2\/\" \/>\n<meta property=\"og:description\" content=\"DNAT Design graphique Semestre 5-6 \u2014 aps ou avant-projet sommaire L’avant-projet sommaire est un document textuel pr\u00e9parant l’\u00e9laboration de votre projet de DNAT. 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